Great deals on Web Design

Anchor Text – Different types explained

Exact match anchor text

The first type of anchor text we will discuss is exact match anchor text. This type of anchor text is when the keywords found in the link are the exact keyword you are trying to generate more visibility for in the search engines. Just like in the ppc example above, exact match anchor text would be linking with the just word ppc.

Partial match anchor text

The second type of anchor text is partial match anchor text. This type of anchor text is when you have a link that includes the keyword you are trying to generate more visibility for, in addition to other words. So instead of just linking with the word ppc, I might link with the words, to learn more about ppc here.

Zero match anchor text

The third type of anchor text we will discuss is zero match anchor text. This type of anchor text is when you have a link that doesn’t include any mention of the keyword you are trying to generate more visibility for. Instead of linking like the two examples above, I would link with the word click here, or learn more.

Branded anchor text

The last type of anchor text we will discuss is branded anchor text. As you can probably tell by the name, this is when you link to a web page with the brand name or URL of a website, such as yourdomain.com.